When you think about car logos, some iconic emblems immediately come to mind, and one of those is undoubtedly the Subaru logo. The Subaru logo design is a distinctive cluster of stars, characterised by the famous blue and chrome colour palette. It isn’t just a random design; it carries a rich heritage and a fascinating story. But, what makes the Subaru logo so special? Let’s find out.
The origin of the Subaru logo
The Subaru logo, prominently featuring six stars, is a reference to the Pleiades star cluster in the Taurus constellation. Known as “Subaru” in Japanese, this cluster holds significant cultural and historical significance in Japan. The Pleiades, also known as the “Seven Sisters,” have inspired myths and legends across various cultures. However, it’s interesting to note that the Subaru logo only features six stars, not seven. Why is that?
Why six stars?
The six stars in the Subaru logo represent the five companies that merged to form Fuji Heavy Industries (FHI), the parent company of Subaru, with the sixth star symbolising FHI itself. This merger occurred in the early 1950s and marked the beginning of Subaru’s journey in the automotive industry. Each star in the logo symbolises the unity and collective strength of these companies coming together to form a single, powerful entity.
The design evolution of the Subaru logo
Logos often evolve to reflect a brand’s growth and changing identity, and the Subaru logo is no exception. Over the years, the logo has seen several modifications, yet it has retained its core elements that pay homage to its origin.
Early designs
The initial Subaru logo was relatively simple, with the six stars aligned straight and the brand name “Subaru” beneath them. This straightforward design emphasised clarity and brand recognition, ensuring that the new automaker could establish a strong identity in a competitive market.
Modern iterations
As Subaru expanded globally, the logo evolved to incorporate more dynamic elements. The stars, once static, were repositioned within an oval, suggesting movement and progress. This transformation mirrored Subaru’s advancements in automotive technology and its commitment to innovation. The current logo features the stars in a sleek, elliptical shape with a chrome finish, exuding modernity and sophistication. This design aligns with Subaru’s image as a forward-thinking brand and honours its historical roots.
The symbolism behind the Subaru logo
Symbols hold power, and the Subaru logo is rich with meaning. Let’s break down the elements and understand the symbolism woven into this emblem.
The stars
As mentioned earlier, the six stars represent the unity of the founding companies and the overarching entity of Fuki Heavy Industries (FHI). These stars are a nod to Subaru’s origins and the synergy that drives the brand forward. Additionally, stars are often associated with guidance and excellence, suggesting Subaru’s commitment to leading the way in automotive innovation and delivering stellar performance.
The oval
The oval shape enclosing the stars symbolises the globe, highlighting Subaru’s international presence and aspirations. It signifies the brand’s reach and its dedication to connecting with customers worldwide. The oval also conveys a sense of inclusivity, encompassing all the values and qualities that Subaru stands for.
The colour
While the logo has seen variations in colour over the years, the predominant hues are blue and chrome. Blue is often linked to trust, reliability, and peace – qualities that Subaru aims to embody in its vehicles. The chrome finish adds a touch of modernity and sophistication, aligning with Subaru’s image as a manufacturer of high-quality, cutting-edge automobiles.
Subaru’s brand identity and logo
The Subaru logo is more than just a design; it’s a cornerstone of the brand’s identity. It encapsulates Subaru’s philosophy and its promise to customers.
Commitment to safety
Safety is paramount for Subaru, and this commitment is reflected in every aspect of the brand. The stars in the logo are a constant reminder of Subaru’s dedication to protecting its drivers and passengers. This focus on safety has earned Subaru numerous accolades and a loyal customer base that trusts the brand implicitly.
Innovation and performance
Subaru’s innovative spirit is mirrored in the sleek, modern design of its logo. The dynamic arrangement of the stars within the oval conveys a sense of forward momentum, highlighting Subaru’s ongoing pursuit of excellence in automotive technology. From the introduction of the Symmetrical All-Wheel Drive system to the development of advanced driver-assist features, Subaru continually pushes the boundaries of innovation.
A sense of community
Subaru isn’t just a car brand; it’s a community. Subaru owners often share a strong sense of camaraderie and pride, united by their choice of a brand that stands for quality, reliability, and adventure. The logo is a unifying emblem, creating a sense of belonging among Subaru drivers worldwide.
The Subaru difference
The Subaru logo is much more than a badge; it’s a testament to the brand’s history, values, and vision. From its roots in the Pleiades star cluster to its modern, dynamic design, the logo represents everything Subaru stands for. As Subaru continues to innovate and evolve, the logo will remain a constant, guiding the brand towards new horizons and connecting drivers globally.
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